K-beauty is globally known for its innovative skincare, but Korean makeup stands out just as much. A quick glance at K-pop idols like Jennie, IVE, and BabyMonster reveals an array of soft hues, delicate textures, and ethereal finishes. After spending a full year immersed in Seoul’s beauty scene—and gathering insights from local insiders and industry professionals—this curated roundup highlights the top Korean makeup trends expected to be everywhere in 2026.
Skin-Like Makeup With Barely-There Definition
Just as the best lingerie feels invisible, this refined makeup approach is designed to blend seamlessly with your skin rather than mask it. The focus is on muted beige shades and soft matte textures that subtly enhance and contour your natural features without looking heavy or overdone.
Inner-Corner Shimmer for Instant Brightness
A signature detail in K-pop idol makeup is a touch of shimmer at the inner corners of the eyes, a look famously worn by Blackpink’s Jennie. Whether achieved with a sparkling eyeshadow or an iridescent highlighter, this precise placement delivers an immediate brightening effect that opens up the eyes.
Lower-Lash Focus for Soft Eye Definition
An even more understated way to highlight the eyes is by emphasizing the lower lashes, as seen on Eunchae from Le Sserafim. Applying a generous coat of mascara and gently clumping the lashes together with tweezers creates definition without the need for eyeliner, resulting in a clean and natural finish.
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Bold Yet Blended Blush Placement
One makeup trend that’s impossible to miss across Seoul is noticeable but expertly diffused blush. Swept across the bridge of the nose and softly connecting the area between the undereyes and upper cheeks, this technique relies on careful placement and a light hand. The goal is a fresh, flushed glow rather than an overpowering burst of color.
Pink Tones From Eyes to Lips
A stroll through Olive Young, Korea’s largest beauty retailer, reveals an endless selection of products in every shade of pink. Loved for its instant brightening effect, pink is commonly worn from eyelids to lips. To maintain balance, mixing textures—such as a matte pink blush with a glossy pink lip—creates a harmonious, radiant look.
Glazed Lavender Lips Take Center Stage
The standout nude lip color for 2026 is glazed lavender. Popular among fifth-generation K-pop idols like Illit, this unexpected neutral is gaining momentum as spring approaches. While lavender can lean cool-toned, newer formulas combine pink and purple pigments with high-shine finishes to ensure lips look luminous and alive.
Warm Caramel Makeup With a Sultry Glow
Korean makeup trends extend beyond soft pinks and shimmering accents. Singer Dayoung has sparked interest with a contrasting style built around caramel brown tones. This warmer palette offers a more intense take on the skin-enhancing lingerie makeup look, delivering a richer glow with added depth and allure.
A Legacy of Beauty Expertise
For over 150 years, Harper’s Bazaar has remained a leading authority in fashion and beauty for women of all ages. The publication covers both emerging and future trends by collaborating with top experts in dermatology, plastic surgery, cosmetics, skincare, hair, and fragrance. Every feature is carefully researched and reviewed by experienced beauty editors and industry specialists.
